On October 7th, 2023, the “Nova” music festival in Re’im ended in an unfathomable tragedy. What began as a night of joy turned into a morning of massacre.

On November 28th, 2023, a team of dozens of volunteers led by Company A established the Re’im Memorial on the grounds of the Nova music festival, where the October 7 massacre took place, honoring the memory of the victims and hostages of that day.

Over time, the site became the central and only memorial for the victims.
A place where grief and unity meet.
A symbol of life, light, and loss.

As of 2025, it is the most visited memorial site in Israel, with approximately 7,000 visitors every day.

Since then, the memorial has passed into the devoted hands of the mothers and families, the beating heart of us all, to eternally honor their loved ones.

In April 2024, the memorial was re-erected in Geneva, across from the United Nations.
For one day, it stood again carrying the weight of memory onto international soil.

“Adama Tova” Center was established as a private volunteer initiative a week after the horrifying terror attacks carried out by Hamas on October 7, 2023, in Israel.

Entrepreneurship is the driving force behind Israel’s current and future economic success. Today, the majority of Israel’s entrepreneurial activity and job market are centered in Tel–Aviv, the country’s economic capital. Despite our “start–up nation’s” phenomenal success in and global recognition for unique inventions, world–renowned start–up companies and cutting edge technologies, the country is suffering from a widening social and economic gap. With this in mind Company A, Company A is working to cultivate entrepreneurship amongst 9th–11th Graders in periphery schools. Our goal is to widen horizons, elevate learning standards and maximize opportunities for tomorrow’s young entrepreneurs. Investment in human capital is the best investment for the future generations.

Company A initiated a 72 hour fundraising drive for the Egoz Reconnaissance Unit of the Golani Brigade during Operation Protective Edge. The IDF’s mission was to protect Israel from rocket fire on population centers and to dismantle the Hamas Terror organization’s offensive tunnel infrastructure, which threatened Israeli border towns. The Golani Brigade’s Egoz is an elite ground forces commando unit, specializing in face to face guerilla warfare and complicated ground activity.

A photography and mentorship program was held for children at risk. Our dedicated entrepreneurs set out with the aim of creating an inspirational experience for youth at risk. We adopted the Elem organization and set up a program at 2 centers to teach photography in sessions which incorporated empowerment and optimsim, in partnership with the Galitz Photography School. A final gala event was held where 60,000 shekels was raised for Elem and the winning students received scholarships to study photography.